POD: Perils, Pitfalls, and Possibilities

Think you know what POD means? Maybe. Maybe not. There is a good deal of confusion here, and it is important that prospective self-publishers sort it out.

POD stands for “print on demand,” and is a digital printing technology enabling a publisher to print as few as two or three dozen copies of a book at an affordable price, something that was never before possible by any means. This technology has had a major impact on the publishing business. Because of it the publisher no longer needs to print several thousand books before discovering whether on nor his book will sell. The phrase, however, has come to be used in two very different ways, and it is important to distinguish between them.

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