How to Turn $38 a Month into$38,000 a Year
Tuesday, May 12, 2009 at 03:18PM Never neglect to profit from secondary profit centers. They can bring in big bucks with no increase in overhead and often underlie real success in your niche market, home-based publishing company.
Below is the wording of a half inch display ad I run in the Yellow Pages (the real ones) of my telephone directory. The cost is $38.50 per month:
WILLIAMS & COMPANY, PUBLISHERS
Trade Books • Private editions
Book Packagers • Family and Regional History
www.Pubmart.com www.PublishingEntrepreneur.com
1317 Pine Ridge Drive Savannah, GA 352-0404
This half inch ad is quite visible, since the yellow is dropped out and, unlike the ads around it, it appears white against a the yellow background. This single ad generates a net income of thirty to forty thousand dollars a year from my secondary profit centers of editing and publishing private editions, memoirs not meant for the trade, personal poetry collections, and consulting for other self-publishers. Many inquirers want me lead them through the process of book editing, design, and publication.
The revenue generated by this little ad makes it possible for me to live my life solely on my words-and-books work without having to rely on income from some other job to buy groceries and pay the rent. The same is true of many other publishers of my acquaintance. A cross listing appears under “book printers.” I have found that most people who need and want the services I list in my ad have little idealittle idea where to get them. My ad solves the problem for them.
I answer every call personally and am happy to explain the steps involved in getting a book edited and produced, sometime spending fifteen or twenty minutes answering a call. I give lots of what some might consider free advice. A large number of these calls are converted into sales.
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